Honor. Strength. Christian faith. Integrity. Character.
These are the characteristics of a Wisconsin Lutheran High School Viking.
Back in September 2021, a logo committee task force was formed to update the Wisconsin Lutheran High School Viking head logo. "We wanted a logo that would be unique to the high school (not adapted from a 1970's Minnesota Viking logo), something that represents our diverse student body, our Christian faith, and inspires excellence in our students," says President Dr. Ken Fisher. The goal of the project is to create a comprehensive athletic rebrand that can be trademarked, which includes a main logo with wordmark (pictured first), complementary secondary logo, inclusion of the classic flying WL, and supplementary pieces and fonts, while keeping the heritage of our blue, white, and red colors.
Designs were shared in focus groups with feedback from faculty and staff, students, and alumni. Students and faculty saw the unveiling of the logo after chapel on April 20, which we are excited to share with everyone here.