WIAA NIL Compliancy for Student Athletes
The WIAA voted to approve name, image, and likeness (NIL) for high school athletes in Wisconsin. NIL goes into effect at the end of May 2025, and only after that date can a high school athlete enter into any type of NIL deal. NIL for high school athletes in Wisconsin is very different from the NCAA. Please familiarize yourself with these restrictions:
- Student-athlete cannot appear in a school uniform or anything that shows their high school, conference, or the WIAA logo.
- Student-athletes cannot promote the following items: gambling, alcohol, tobacco, cannabis, or related products, banned or illegal substances, adult entertainment products, or weapons of any kind.
- Compensation cannot be tied to athletic performance or achievement.
- Compensation cannot be provided by the school or persons associated with the school.
- NIL activities must not interfere with a student-athlete's academic obligations.
- NIL activities must not interfere with a student-athlete's team obligations such as practices and games.
- A student-athlete cannot utilize representation or contract an agent. High Schools or their employees are not allowed to help facilitate deals for student-athletes.
If you, as an athlete or a parent of an athlete, are approached by someone about an NIL deal, please contact your coach and the Athletic Director before finalizing any type of deal. It is the job of the Athletic Director, to make sure all students comply with the WIAA and the new NIL regulations.
Please use the links below to further your understanding of NIL for high school athletes in Wisconsin.
