"Wisco" Goes Big League

It looks like the Brewers are catching on. A recent Milwaukee Business Journal article highlighted the buzz around the Milwaukee Brewers’ new “Wisco” City Connect jerseys—and despite some online debate, the gear is already outselling previous releases.

For WLHS, the name feels right at home. As noted in the article, President Dr. Ken Fisher shared, “We have been known by the nickname for decades. It’s a tradition that has long been part of our identity—on our teams, in our community, and through our Wisco Way.”